It all started when...
customers in our Tap Room wanted to be able to pre-purchase a pint for a friend for the next time that friend came by our Tap Room. Then we had a Chetco fan who lives in another state ask if he could "gift a beer" from afar, so we made it available online. It's been a great program and has been a lot of fun in a "pay it forward kind of way". And then the Chetco Bar Fire happened. Suddenly Brookings became temporary home to about 8% of the United States Fire Fighters. Everyone has been grateful for their efforts... those here in Brookings and the area as well as Chetco fans from around the world.
We changed up our "Gift A Beer" program and offered them at a discounted rate when gifted to fire fighters (National Guard, US Forest Service, law enforecement, EMTs, etc). When one of our Chetco fans from afar wanted to gift a beer to a fire fighter, we made it available online.
To date, over 900 beers have been gifted to the Chetco Protection League. Here's what Alex had to say about the program:
"The response to our Fire Fighter Gift A Beer program has been jaw droppingly generous! From here, to Maryland to Germany, folks have generously gifted beers to the hard working crews from Law Enforcement (fire fighters, National Guard, US Forest Service, OR Parks Dept, Curry Co Sheriff's Dept, Brookings Police Dept, EMTs and all emergency management).
It has been amazing, and very much appreciated. So far 258 have been redeemed! Woot! There have been questions about 24/7 crews and teams that can't drink until they are demobilized. Have no fear, we have every intention of making sure those heroes get rewarded with a cold one as well. Growlers to go have been gifted, we will continue to make sure those fire fighters who would like a beer get one when the time is right for them." ~ Big Al